Programmatic advertising's ever growing presence in Canada continues to change the way digital media is bought and sold. In 2019, it was estimated that programmatic accounted for 86.4% of all digital display ad spend* and that number is expected to continue to rise. Get up-to-speed on the basics of programmatic and much more with our all intensive in-person course.Read More
A critical element of IAB Canada’s commitment to the industry is to build human capital through education, certification and networking.
Globally, IAB is recognized as the gold standard in education for online advertising. In Canada IAB has proudly led the training of the digital media workforce for over a decade and, as the only association that is actively setting standards, policies and solutions to secure the supply chain globally, are best positioned to continue set the standards of education in the field moving forward.