Position Type Company Location Posted On Interested?
Digital Marketing Strategist Full Time Glacier Media Vancouver Mar 26, 2021 Apply Now

Eastward Media | A Division of Glacier Media Group

Eastward Media, the Chinese marketing division of Glacier Media Group focuses on helping brands and agencies target Chinese consumers via our ad-tech online marketing solutions. Now we are seeking to add a Digital Marketing Strategist to our rapidly growing team.

Reporting to Naomi Zhao, VP of Product & Business Development, the core responsibilities of the role are to support the sales team to grow the portfolio of advertising clients, nurture business relationships, and manage a multitude of advertising projects, ensuring timely delivery and high quality of output. You’re expected to present new and innovative advertising ideas that are in-line with the advertising briefs. This is a role requiring technical expertise, cultural understanding, and strong interpersonal skills.

Duties & Responsibilities:

Proposal Development:(55%)

  • Have a better understanding of the digital media landscape, familiar with or have a passion for ethnic marketing;
  • Build a customized proposal based on qualitative and quantitative market research;
  • Support the sales team to pitch the new business as well as the business renewal;
  • Successfully deliver compelling presentations for our digital solutions;

Account Management:(30%)

  • Ensure execution of plans and manage plan revisions due to budget or strategic changes;
  • Ability to analyze and report on campaign metrics and secure long-term business with sales team;
  • Nurture business relationships with assigned clients and discover opportunities for account growth and the provision of additional services;

Marketing Campaign Management: (15%)

  • Prepare the materials for B2B marketing campaigns to grow business opportunities;
  • Work with the internal digital team to launch the marketing campaign (content marketing and google ad words)

Qualifications:

  • 2+ years of experience working on qualitative and quantitative market research;
  • 2+ years of experience working on building the customized proposal;
  • Experienced and/or knowledgeable in digital marketing;
  • Excellent English writing skill;
  • Excellent presentation skill;
  • Have a better understanding of Google Analytics & Google Ads is preferred;
  • Proficient with the Microsoft Office Suite;
  • Strong willingness to learn and win, and is committed to self-development;
  • Proven ability to meet deliverables;
  • Highly organized and detail-oriented with thorough follow up skills;
  • Ability to thrive in an environment of change and fast-paced development;
  • Well-organized and detail-oriented;
  • Self-motivated and energetic;
  • Inclusive, collaborative, and adaptable;
  • Preferred: Bachelor’s Degree in Business/Communications;
  • Fluent in Chinese is an asset.

Work Conditions:

Working hours are 9:00 – 5:00 PM but will involve extended hours to meet project deadlines.

Office: 303 W 5th Avenue, Vancouver, BC

If you are interested in this excellent opportunity, please email your resume and cover letter to Naomi Zhao at nzhao@glaciermedia.ca before April 5th, 2021.

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