IAB Canada eCommerce – Full Circle Shopping Recap

This week, IAB Canada held its eCommerce – Full Circle Shopping online event. Several speakers took the stage to share insights on the state of retail marketing and media in Canada. The takeaways from the packed agenda were highly practical…

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Future Gazing: The Role of AI in Advertising 

A conversation with Scibids  Internet ad revenue exceeded 12.3 billion Canadian dollars in 2021, with a staggering 51% of ads being served programmatically (according to our IAB Canada 2021 Ad Revenue Study). But with the impending death of 3rd party…

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Go Canada – The Future of Television

Toronto was a buzz with the Future of Television this week. IAB Canada was on the ground at the event alongside many of our members. The agenda focused on one of the fastest growing mediums in the mix and over…

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Buying In to Retail Media  

In a session held by WARC at the Cannes Lions International Festival of Creativity this past summer, J.P. Castlin, an independent strategist consultant, warned about a major shift in the way brands need to think about driving eCommerce growth. Profitability…

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Thought Leaders go Back to Class

The timing could not be better for IAB Canada’s Business of Digital: eCommerce, Full Circle Shopping event on September 27, 2022. Given the buzz around Canadians and their changing shopping habits while the country faces economic uncertainty and a slew…

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Canada – Meet AIDA

In late June 2022, ISED introduced the Digital Charter Implementation Act, 2022 which includes Bill C-27 – a new Bill with several updates to our current federal private sector privacy law – PIPEDA. Also included in C-27, is the provision…

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The Picture is Clear with ACR Technology

The number of Smart TVs in Canadian households is rapidly growing, and the amount of TV viewership data potentially available via automatic content recognition (ACR) has risen accordingly. True to its name — ACR is a technology that can be used…

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