All Signs Point to Optimism for Location Based Advertising

IAB Canada hosted our 5th Annual Location Based Advertising event yesterday on April 27, 2022. The agenda was packed with top industry leaders and the community was filled with optimism, and borderline giddiness, about some of the innovation taking place…

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The Knock-on Effects of the Great Resignation

IAB Canada held several Council meetings this week to discuss the most pressing issues faced by the respective industry stakeholder groups. Across all discussions we heard a consistent theme – all roads lead to talent. Conversations that started with inflation…

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IAB Canada Releases 2022 Media Inflation Report

After several years of uncertainty about the impact of global affairs on our industry, IAB Canada released The Media Inflation 2022 Report to assess the rising costs of media. Sourced through industry studies and IAB Canada Barometer reporting and survey…

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